Africa Blockchain Festival

I designed the site end to end in Figma before any code existed — every section, every breakpoint, every state. Against a fixed event date that mattered more than usual: it moved the hard conversations to the design phase and kept the build from being renegotiated halfway through.

The commercial problem was that a $50 attendee and a $25,000 sponsor are not the same visitor, and a single ticket funnel serves neither well. So the sponsor path runs separately from the ticket path, with its own proof — audience numbers, past partners, and the deal context a sponsorship lead actually needs before taking a call.

The build is WordPress, mapped onto the festival’s own content model rather than a theme. Speakers, sponsors, ticket tiers, travel guides and three languages are all editable by the team, so a campaign that runs for months does not queue behind a developer.